Netflix
These are just some of the negative responses that @Netflix got with their tweet making a joke out of users who watched A Christmas Prince everyday for 18 days.
On one hand, the joke is *kinda* cute. And I can see how this was crafted as a bait to increase engagement with the brand's Twitter followers. But, as Trevor Tim notes, this tweet also raises important questions on the extent of employees' access to subscriber data.
It is no secret that companies do data mining activities on their subscribers. We may also be comforted by the sheer number of Netflix subscribers and think that the company wouldn't probably waste time on drilling down to our personal viewing habits.
However.
It is also not inconceivable that our viewing data may be put to alternative uses in the future. How do we ensure that the company remains responsible and accountable to its subscribers?
We also assume that Netflix employs anonymization technology (and it probably does) but technology evolves so fast that what may be sufficient anonymization tech for today would be vulnerable to de-anonymization in the future. Thanks to artificial intelligence, there may come a time when a dossier on subscriber profile and identity can be built with just the touch of a button.
How do we protect ourselves in our brave, constantly-reinventing itself, world?